A supermarket has different types of customers during a day. The time of day and the geographical location of a supermarket influence this.

Using Tell-e you can easily create an advertising campaign based on time of day and geographical location, the essence of digital signage.

Time of day

Between 8 AM and 12 PM you'll probably have a different type of customer in your supermarket than between 5 PM and 7 PM. Using the extensive Scheduling module in Tell-e Create you can easily specify what presentation should be show a what specific time of day. You can specify a start time and end time but also a start date and end date, schedule on day type (Monday, Tuesday, et cetera) and even specify recurrency patterns.

Location

If you've scheduled a presentation to run around lunch you still might want to have a different presentation running in a supermarket located near a school than one near a business park. This can be done using the Clustering module in Tell-e.

You simply add one or more PCs running Tell-e Show to one or more Clusters. For example you can create a Cluster with just one PC situated in the fresh vegetables sections of your supermarket. But you can also create another Cluster containing all the PCs in your supermarket including the one mentioned before.

Clusters can also contain PCs running Tell-e Show situated in different geographical locations. There is no limit to this.